Rooftop benchmark

Harborline Honda is 286.4% above its high-volume peers on median first response to a lead: 85 min against 22 min. 319 leads in 30 days, closing 11.4% of decided leads.

Harborline Automotive Group, all 8 rooftops · peers drawn from the whole group

Variable ops F&I Inventory Fixed ops Leads

Which rooftops answer their internet leads fast enough to close them?

Against peers

3 ahead, 3 behind, the rest within 5% of their peer median.

Median first response, minutes

Distance from the peer median. Blue is better than peers, orange is behind; gray is within 5%. The value itself sits at the right.

Detail

Every figure behind the chart.

All figures, one row per rooftop

Rooftop	Points	Peer band	Median first response, minutes	Peer median	Gap	Leads 30d	Close rate	Open leads
Harborline ToyotaNorth Shore	Toyota	high-volume	13 min	22 min	-40.9%	381	18.9%	360
Harborline HyundaiValley	Hyundai	core-volume	18 min	28 min	-35.7%	225	20.9%	209
Harborline FordNorth Shore	Ford	high-volume	22 min	22 min	0%	333	18.4%	345
Harborline Toyota of CiceroMetro	Toyota	core-volume	23 min	28 min	-17.9%	265	19.1%	239
Harborline Ford of JolietValley	Ford	core-volume	28 min	28 min	0%	238	20.5%	235
Harborline ChevroletValley	Chevrolet	core-volume	34 min